Your brand, fully tracked
Every TikTok partnership your brand runs, in one place. Creators booked, timing, frequency, and momentum over time.
For brands
See every TikTok sponsorship
in your space.
fypp indexes thousands of paid partnerships on TikTok and benchmarks your brand's sponsorship activity against every competitor — updated continuously.
Brand intelligence
Your brand · TikTok
Updated 2 minutes ago
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collabs this month
+0%
vs last month
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new rival activations this week
Weekly collabs · last 12 weeks
Your brand
Competitor
One view of your category: your brand's TikTok partnerships side by side with every competitor's — creators booked, niches targeted, and momentum over time.
You Drift Glow Stride
Rivals, under watch
Watch every competitor's sponsorship moves as they happen. Who they book, which niches they target, and how fast they move.
Creator white space
Discover the creators your rivals haven't tapped yet — and the ones you're missing while they sleep on them. Turn the competitive map into a prospecting list.
How brands use fypp
Influencer marketing on TikTok is a black box: you see your competitors' ads, but not the creator deals behind their organic reach. By the time a rival's sponsorship strategy is visible in your sales numbers, they've been running it for months. fypp opens that box by indexing the paid partnerships brands and creators publish on TikTok and turning them into a competitive map of your category.
Benchmark against every rival. Compare your sponsorship footprint with each competitor's: how often they activate, which creator tiers they book, which niches they push into, and whether they're accelerating or pulling back.
Source creators with proof, not promises. Instead of judging creators by media kits, start from their actual sponsorship track record — who they've worked with, in which niches, and how recently. Then target the white space: creators who fit your category but haven't been signed by a rival yet.
Catch moves early. When a competitor starts testing a new niche or ramping up creator spend, it shows up in the graph as it happens — not two quarters later in a market report.
Frequently asked questions
How can I track my competitors' TikTok sponsorships?
fypp shows every competitor's sponsorship moves — who they book, which niches they target, and how fast they move — updated continuously.
Can I see all the creators my brand has worked with on TikTok?
Yes. fypp tracks every partnership your brand runs in one place: creators booked, timing, frequency, and momentum over time.
Can I search for creators to sponsor on fypp?
Yes. Beyond tracking competitors, fypp lets you discover and search creators by niche and audience fit, so you can build a prospecting list of creators to sponsor next.
How do I find creators my competitors haven't sponsored yet?
fypp surfaces creator "white space" — creators your rivals haven't tapped — turning the competitive map into a prospecting list.
How often is the sponsorship data updated?
Continuously. fypp keeps indexing new TikTok partnerships so your view of the space stays current.
How is fypp different from influencer marketing platforms?
Most platforms start from a creator database and self-reported stats. fypp starts from the deals themselves: it indexes paid partnerships published on TikTok, so everything you see — competitor moves, creator track records, niche activity — is grounded in sponsorships that actually happened.
Is fypp for enterprise marketing teams or smaller brands?
fypp is built for the brands priced out of enterprise influencer suites — small and mid-size teams that need competitive visibility without a five-figure subscription. Pricing will be shared with waitlist members first.
Does fypp cover platforms other than TikTok?
No — fypp focuses exclusively on TikTok, where sponsorship activity moves fastest and is hardest to track. Depth on one platform beats a shallow view of five.
Get the full picture.
Join the waitlist for early access to fypp. We'll share pricing with you before anyone else.