Guides

TikTok sponsorships,
explained.

Practical, up-to-date guides on finding brand deals, tracking competitor partnerships, and navigating TikTok after the Creator Marketplace shutdown.

July 5, 2026

What Happened to TikTok Creator Marketplace?

TikTok shut down its standalone Creator Marketplace on April 1, 2025, folding it into TikTok One. The full timeline, what actually changed for creators and brands, and what to do now.