The sponsorship graph
TikTok needs.

In April 2025, TikTok shut down its Creator Marketplace. It didn't announce a real replacement. Just a quiet migration to an AI-first tool that barely addresses what made TCM useful in the first place: showing creators and brands who was sponsoring whom.

That gap has sat open for a year. It's not a small one.

TikTok is where sponsorship happens now. 1.9 billion users. $33 billion in advertising spend. 87% of TikTok creators are nano-influencers under 10,000 followers — the exact profile brands increasingly want. But 73% of creators say they struggle to land consistent brand deals. Not because the brands aren't there. Because nobody is connecting the dots in public.

That's the hole fypp fills.

What fypp is

fypp is the live sponsorship graph for TikTok. Every paid partnership on the platform, indexed and ranked.

For creators, fypp surfaces the brands most likely to sponsor you next — based on niche fit, audience overlap, and how actively those brands are moving on TikTok right now.

For brands, fypp tracks every move in your space: your own sponsorship footprint and every competitor's, updated continuously.

No cold outreach. No guesswork. No agency middlemen.

Why now

The dynamics of sponsorship on TikTok aren't what they were three years ago. Brands have shifted budget from mega-influencers to fleets of nano and micro creators. Deals happen in DMs, not through agencies. Nobody has a map of what's going on.

And nobody is going to build one for the creators and smaller brands who need it most — because the existing players are enterprise tools built for marketing teams with five-figure monthly subscriptions. That's not who needs this.

Our stance

EU-sovereign by default. fypp runs on EU-owned infrastructure end to end. No US hyperscalers, no CLOUD Act exposure. Your data stays under jurisdictions that take it seriously.

Honest about scale. We're early, and we'll say so. No fake testimonials, no inflated logos, no invented numbers. Every stat in the product will be sourced from live data.

Built for the long game. fypp is a side-project that's going to become something real. We're not here to flip it or pump vanity metrics. We're building the tool we wish existed.

What's next

The waitlist opens today. Early access starts later this year. Waitlist members shape the roadmap and see pricing before anyone else.

If you're a creator tired of cold-pitching, or a brand tired of flying blind on TikTok — this is your seat.